An article about Imperfect reminded me of the story of Moneyball. One of the key points of the two things is to identify undervalued things.
What Imperfect Produce provides is ugly but good quality and less pricey vegetables. They would be abandoned otherwise. Although the main theme is different, the key point of Moneyball is similar. There are baseball players who contribute to victories but are dismissed.
Hidden under-evaluated gems can be a key source of innovation. This could be underpinned by the concept of disruptive innovation (Christensen, 2003).
Is there anything undervalued by the market? Would you be able to come up with ideas to turn them to be shiny treasures?
Christensen, C.M. (2003) The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. Reprint. Harper Paperbacks.
Visualisation is clearly a key element of design thinking or design-led approach, but there is a pitfall: the visualised material is always just a representation of reality and not reality itself. Once the format of visualisation is fixed, you have to be careful as you might unconsciously distort the fact to fit into the visual.
As the fact is basically always relative, it is almost impossible to capture the reality in a pure form. But still if you turn visualisation as a mean to the purpose of your activity, it could lead you to a wrong direction.
What is the inforgraphics or visialised material you trust most?
What is the gap with reality?