Since the end of last year, I have been involved in the development of Stretch, a card game for business model innovation. The basic structure is simple. I identified four key elements of business models: value, create, deliver and capture. The elements represent what the value of the business is, how to create, how to deliver and how to capture the value. Each element has a different colour, and you can make a rough idea of business models by simply combining cards with four colours.
It helps you to explore multiple business models, stretch your mindset to be more creative and learn the basic patterns of business models.
If you are interested in business model innovation, please visit our website for Stretch!