Since the end of last year, I have been involved in the development of Stretch, a card game for business model innovation. The basic structure is simple. I identified four key elements of business models: value, create, deliver and capture. The elements represent what the value of the business is, how to create, how to deliver and how to capture the value. Each element has a different colour, and you can make a rough idea of business models by simply combining cards with four colours.
It helps you to explore multiple business models, stretch your mindset to be more creative and learn the basic patterns of business models.
If you are interested in business model innovation, please visit our website for Stretch!
An article about Imperfect reminded me of the story of Moneyball. One of the key points of the two things is to identify undervalued things.
What Imperfect Produce provides is ugly but good quality and less pricey vegetables. They would be abandoned otherwise. Although the main theme is different, the key point of Moneyball is similar. There are baseball players who contribute to victories but are dismissed.
Hidden under-evaluated gems can be a key source of innovation. This could be underpinned by the concept of disruptive innovation (Christensen, 2003).
Is there anything undervalued by the market? Would you be able to come up with ideas to turn them to be shiny treasures?
Christensen, C.M. (2003) The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. Reprint. Harper Paperbacks.