Methods

Understand yourself

  • Mood board [zotpressInText item=”{HBM5TQIT}”]
  • Brand DNA analysis [zotpressInText item=”{VSTC59G9},{RTSVJJ3X}”]
  • Vision Framework  [zotpressInText item=”{SQ929KD7}”]

Understand customers

Visualise contexts

  • Business Model Canvas (BMC) [zotpressInText item=”{KE75M8ZH}”]
    • Lean Canvas (a modified BMC for startups)  [zotpressInText item=”{ZXI82TI8}”]
    • Social Business Model Canvas
  • Customer Journey Map [zotpressInText item=”{PWHF6TMK}”]
  • Service Blueprint [zotpressInText item=”{NSUVP9HJ}”]
  • Context Mapping
  • Lego Serious Play

References

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