What Imperfect Produce provides is ugly but good quality and less pricey vegetables. They would be abandoned otherwise. Although the main theme is different, the key point of Moneyball is similar. There are baseball players who contribute to victories but are dismissed.
Hidden under-evaluated gems can be a key source of innovation. This could be underpinned by the concept of disruptive innovation (Christensen, 2003).
Is there anything undervalued by the market? Would you be able to come up with ideas to turn them to be shiny treasures?
Christensen, C.M. (2003) The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business. Reprint. Harper Paperbacks.